This campaign is inspired by the journey of life and the ups and downs we all experience. Each photo represents a step in the journey process. We hope that this campaign will help people to be inspired, motivated and to keep moving forward no matter what obstacles are in their way. The flag is a symbol of strength and hope. It represents the journey that we all take in life and how each person has their own path to follow. Each person may be at different points on their journey, but they are all moving forward together towards their goal.